A SECRET WEAPON FOR QUESADA 52 AVE

The title REO came in the initials of his title, but was meant to be an acronym, and thus pronounced as being a phrase. In some cases it had been spelled as "Reo" to emphasise this pronunciation. Olds served as president (until 1925) and later chairman of REO. The band REO Speedwagon took its title through the REO Pace Wagon gentle delivery truck,